After the clay was baked, I painted the features with acrylic paint, rubbed some watered down brown paint into the crevices, wiped wiped wiped, then sealed the entire thing with matte varnish.
A quick Googling produced the images of the trick-or-treaters, and I printed them onto Iron On Quick Fuse paper. They were ironed onto the fabric and then I just stitched with free abandon, adding beads here and there, whatever.
The other project is a sweet bunny who is also trick-or-treating (there seems to be a theme going on here), sitting alongside a smiling jack. The free tutorial for making both the bunny and pumpkin can be found here.
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Thanks for taking great pictures, Kristin!